According to internationally bestselling author Seth Godin, if done incorrectly—yes. I was web surfing on YouTube and came across some of his videos. When I first heard him insinuate social networking is a waste of time I thought he was crazy, however, Godin brought up a valid point. Just because you have 200 “friends” on Facebook or a zillion connections on LinkedIn doesn’t mean anything unless you are going out of your way for these people.
Godin brilliantly used the analogy of counting website hits to keeping track of the number of “friends” you have; this does not translate into anything.
What translates?
“Are [there people] who I would go out of my way for and who would go out of their way for me? That’s what you need to keep track of and the way you get there is by going out of your way for them and by earning the privilege of one day having that connection be worthwhile.” (Godin)
After watching this video, I started to think; how on earth can I earn the privilege of having a worthwhile connection? What can I do for a professional?
Here are a few of Godin’s tips:
- Help people
- Refer/Connect People
- Give people access to resources and information they need
If you are interested in learning more about Seth Godin you can visit his website at http://www.sethgodin.com
*sorry for the poor formatting
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