Vick Unleashed!

Michael Vick is officially relieved of his 23 months prison sentence today. The formal NFL star tried several publicity tactics to repair his damaged image, but none worked. When you ask people how they feel about Michael Vick you will hear a range of answers from “he should be reinstated into the NFL” to “he needs to rot in prison”. PETA even threatened to protest if he is not psychologically examined before he’s reinstated. Having all this animosity toward one person is not only challenging for the individual, but even more challenging for his Publicist.

How would a Publicist successfully remove the stigma that comes with the name Vick? Agreeing to be the national spokesperson for a humane society did not work. Arranging a press conference apologizing for his mistakes didn’t work either.

I would never represent someone who engages in dog fighting or any activity that jeopardizes the livelihood of animals. Nothing will erase the memory of a highly publicized football star, being hauled off to prison for participating in the murders of numerous dogs. The best option for Vick is to leave animals alone and focus on his career once they reinstate him (you know he will be reinstated!). The more attention he draws to his previous actions, the least likely the topic will be thrown onto the back burner.